Award winning Director, Creative Director, and Marketeer who is united by a belief in storytelling as a powerful way to connect people and open their minds to new ideas. My expertise lies in translating the essence of a product or experience into compelling narratives that highlight its value, making it an essential addition to consumers' lives.

 

With over 15 years as a creative, I've crafted and marketed a vast range of imaginative content and products, achieving $100mm+ in sales, over 280 million views and a few awards (Adweek Top Billing.) From leading large teams to launching numerous products to market, my efforts have broadened reach and cultivated growth in various ventures.

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My journey includes founding the media company Sweatshop Post, revitalizing product launches at Feedback, LLC and Lemonlight and shaping digital education at ArtCenter's Creative Education Studio. The original IPs and products I developed at Imagination Box showcase my storytelling and strategic skills. I focus on innovative storytelling and mentoring teams to help tell compelling narratives across advertisement, entertainment, and education. At the core of all my pursuits, lies a commitment to nurturing compelling stories with emotional impact. Currently written my first novel and looking to publish.